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PROFESSIONAL PUBLICIST

•GRAPHIC PRODUCER, GRAPHIC DESIGNER, DIGITAL ILLUSTRATOR, ART DIRECTOR, CREATIVE DIRECTOR.

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Professional Publicist Graduated with more than 20 years of experience always in the Advertising sector, with an outstanding and ascending career over time in Advertising Agencies in Chile. Beginning with a newly qualified graphic producer, I quickly became a graphic designer and illustrator, always standing out with my work and contribution, and managed to hold the position of Art Director with excellent performance in the development of creative ideas in campaigns for our clients, thus achieving , boost my career with a professional promotion as Creative Director, this achievement expands my skills in managing work teams and allows me to successfully develop Creative Campaigns for recognized and large Brands and Clients. Thanks to this position held during the last 15 years and my constant search for creative challenges that generate memorable results, I am encouraged to found, together with a partner, our own advertising agency in Chile, operating and growing successfully for almost 6 years, a project which became our work motivation and in which step by step we acquired new clients who trusted our business relationship, giving them the peace of mind that we offered them our experience in different areas with an excellent quality service.

Passionate about innovation, technology, constant learning and the desire to grow, in addition to my motivation for improving and updating knowledge, I am leaving in 2019 for Australia with the intention of improving my level of English in order to have access to take specializations abroad related to my career that will contribute to my professional enrichment. Due to this great change and my studies, I adapt my work to Freelance from Australia, which helps me with the time flexibility that I need as a student and at the same time gives me the freedom to continue offering my professional services in advertising and design both for clients in Chile. like in Australia.

 

 

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September 2019 – Present

CREATIVE ADVERTISING & DESIGN REMOTE SERVICES CONSULTING
Sydney, Australia.

Art Director, Graphic Designer, Creative Director.

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• Design and Execution of Manual / Financial Report for 2019 in remote mode for client REALE Seguros S.A. Santiago, Chile.
• Public Road Sign Design for the company ELIS S.A. Santiago, Chile. 2019
• Creation and Design of Corporate Image Naming and Logo for client ROCA ESTAMPADOS in remote mode. Santiago, Chile 2020.
• Design and Execution of Manual / Financial Report for the year 2020 in remote mode for client REALE Seguros S.A. Santiago, Chile.
• Development of Posters and Flyers for NYE in the Park Festival, Sydney, Australia 2020.
• Creation of Corporate Image Logo, Stationery and Content for Social Networks for client HOSELAND Sydney, Australia 2021.
• Poster and Menu Board Design for WINE MACHINE event Sydney, Australia 2021
• Video Launch event Talks CREATIVE MINDS Sydney, Australia 2021.
• Design and Execution of Manual / Financial Report for the year 2021 in remote mode for client REALE Seguros S.A. Santiago, Chile.
• Creation and editing of Video Launch for DREAM MACHINE ISLANDS. Sydney, Australia 2022.
• Design and Execution of Manual / Financial Report for the year 2022 in remote mode for client REALE Seguros S.A. Santiago, Chile.
• Creation of Mass Media and Social Networks Campaign, Press, Flyers, Banners, Radio, for LIVUP Client in remote mode. Santiago, Chile 2023.
• Design and Execution of Manual / Financial Report for the year 2023 in remote mode for client REALE Seguros S.A. Santiago, Chile.


 

February 2014 - August 2019
EKO BTL

Santiago, Chile
Creative Director and Founding Owner

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Work experience
At this crucial stage in my life I set myself the goal of putting all my experience and motivation into creating my own personal Agency project. In partnership with a colleague Publicist we began to offer our Advertising services for Promotions, Events, Production and Promoter Staff. Professionals eager to make a difference in the field of Production, event organization and BTL. We were specialists in delivering solutions to challenges in a creative, different way and offering clear, fast and effective responses.
A project that became our work motivation and step by step getting new clients who trusted our business relationship and the trust we offered them as an agency and our experience in different areas such as:

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• Corporate events
• Activations on Public Roads
• Massive Promotions.
• Promoters Staff.
• Production of Branded Furniture.
• Stands for Corporate Fairs
• Graphic and Signage Implementation
 
Achievements
In total with more than 5 years of continuity of work we have managed to obtain a portfolio of clients and brands loyal to our work.
Among some important achievements, mention must be made of obtaining an account such as Grupo Arauco, which owns a chain of shopping malls or shopping centers throughout the country, Parque Arauco among the best known.

Entel Telefonía with presence of Creative Intervention of Staff in the Santiago Marathon.

We got the contract with the Reale insurance company. Insurance S.A. with whom we launched internal products and services. Large-scale event with constant permanence over time as a client. Branding of facades and interiors in offices.

Constant achievements and challenges are and will be our difference and growth as an advertising agency.


 

March 2012 to October 2013
PROMORED BTL

Santiago, Chile
Senior Creative Director

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• Creative Director in charge of a group of designers. With a variety of accounts and categories, from the development of promotional campaigns with Casillero de Diablo- Manchester United, Casa Clos de Pirque to incentive programs for Distribuidora Peumo, Cervecería Chile, Mobil. Point of sale.
• Implementation of the Home and Supermarkets Channel with Becker, Báltica, Stella Artois, Quilmes. Launches and activations for Discovery ID, Derco, Kentucky Fried Chicken, Burger King. Corporate Image with AZ lawyers. The development of innovation on public roads supports with corporeal and interactivity. Development of Digital Campaigns connected with other channels.

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January 2007 to February 2012
GREY WORLDWIDE

Santiago, Chile
Creative General Director

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• Creative Director of British American Tobacco BAT accounts for Chile and Conosur. Multinational Accounts such as Dunhill, Lucky Strike, Kent, Pall Mall, among which are: Launch of Kent Nanotek for Chile and the South, Click & Roll launch of Lucky Strike, positioning the brand as a consumer leader in Chile and the region. Brand Training Talks with Lucky Strike and Pall Mall for the Chile, Argentina, Peru and Paraguay market. Development of Trade United and Expertising platform for BAT Cono Sur.
• Development of Corporate Communication, among which the migration campaign from Chiletabacos to BAT stands out, the 100 years of Chiletabacos Campaign, the migration campaign from Nobleza Picardo and Responsible Consumption.
• Campaign for those over 18 years of age (YSP). 360 actions for the category in the Southern Cone markets.

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May 2004 to March 2006
EFEX

Santiago, Chile
Senior Creative General Director

Lead a creative group and develop different campaigns for Events, Public Roads, Television Programs including “Cubox” on channel 13, Campaign Design for the CCU Annual Brand Convention. Placement of Cristal Morandé Beer with Company. Curtains between advertising lot for Peugeot, Cristal,. Concept and implementation Beauty and wine club and more Leader. Promotional actions and audiovisual activations, including one that won an award at the Cannes international festival.

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December 2002 to November 2003
BLINE BTL

Santiago, Chile
Creative Director

• Creative Management of Btl accounts, creation of the CCU Brand Convent, with development of interaction and display mechanics for each of the company's products, including Cerveza Cristal, Escudo, Cachantún, Pepsi, BilzyPap, among others.
• Creation of the "Cubox" program in the children's area of Channel 13, generating content for the different sections of the program and opening advertising spaces for different brands in the category.
• Implementation of MansaPremiaton Nestlé, one of the promotions with the highest award rate.

• Conceptualization and implementation of Besarte Pepsodent Red Gel, an activation that brought together thousands of young people in the center of Santiago to kiss and learn about the new Pepsodent product.

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December 2001 to November 2002
G2 LATAM

Santiago, Chile
Senior Art Director

• BTL management platform with Chiletabacos accounts such as Belmont, Kent, Lucky Strike, among others.
• Projects that stand out: Platform for musical recitals with prominent Belmont Vivir bands. Promotion "you and your three best friends" Belmont gives you a trip to Cancun.
• Kent explores, a conceptual platform that seeks emerging artists and presents them to society with glamorous media events and where target youth attend.
• Lucky Strike Urban Culture, a series of unprecedented concerts that brings together dedicated artists and bands in a symphonic context, creating a unique musical mix in the atmosphere of the municipal theater. In addition, PDV developed the cigarette category.

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December 1999 to November 2001
GREY CHILE

Santiago, Chile
Graphic Designer - Art Director

• Development of campaign for Metro de Santiago to obtain the account as a bidding process and highlighting among others a gold Effie award, with the campaign of behavior and good use of the Media.
• Promotions in the Nestlé food products store. Art direction assistant for the Chiletabacos account.
• Print producer, designer and art director.

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April 1997 to November 1999
GREY CHILE

Santiago, Chile
Graphic Producer – Graphic Designer

• Professional practice, Introduction to computer graphics programs, preparation of originals for printing.
• Supervision Seen Good graphics on printers.
• Knowledge of tools to perform image retouching Suitecase Adobe Softwares.
• Learning digital photography for the development of Press Notices and Public Notices.


 

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